ASSIGNMENT TWO: Reflections against learning outcomes.

Assignment 2 Publication proposal for resolution

Reference: Boothroyd, S. and Alexander, J. (2020) Sustaining Your Practice Course Manual. Barnsley, UK: Open College of the Arts.

Reflections against learning objectives

LO1 demonstrate comprehensive knowledge of the professional context(s) relevant to your practice and have an understanding of the professional dimensions that underpin a successful photographic practice.

I attended a seminar with speaker Nick Dunmar of AOP ‘the business of being creative’ see post: https://nkssite6.photo.blog/2024/07/23/research-oca-creative-conversation/ which supported my calculations when setting a day rate, see blog post: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/assignment-1-syp/a1-setting-a-day-rate-exercise/

I did preliminary research into funding sources to gain an understanding of what is available and how accessible it is.

To produce my project budget, I investigated publishing options, quality and costs and software for publishing. See my my A2 draft budget see blog post: https://nkssite6.photo.blog/category/body-of-work/bow-assignments/assignment-2/a2-draft-project-resolution-proposal/

LO2 coherently present a body of work, making creative presentation decisions that complement your subject and/or your artistic strategies.

Creating a realistic  budget and timeline for my final project informed my decisions on the creative presentation of my final resolution for my body of work, including:  a book as the outcome, Artist talks for dissemination, social media and website for dissemination and likely publicity materials, see blog post: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/assignment-2-syp/a2-syp-learning-log/

LO3 operate in complex commercial contexts requiring the application of specific interpersonal, professional and business skills within an ethical framework.

I explored the commercial side of the photographic industry to produce my project budget. This included preliminary investigations into the cost of publishing and publicity materials.

My networking and research visit to the Cardiff Ffoton book fair helped me to finalise my plan for disseminating my work, via publishing and reaching an audience. See blog post: https://nkssite6.photo.blog/category/sustaining-your-practice/syp-research/ffoton-gallery-cardiff-book-art-fair-13-7-24/

ASSIGNMENT TWO: Learning log

Working on this assignment was a turning point for me – procrastination into action!

This was the brief for the assignment: Write and send to your tutor a comprehensive proposal showing in detail how you intend to resolve and deliver or disseminate your major project. Your proposal should include:

For the Publication proposal I need to: Write proposal to communicate with my tutor the details of how I’ll resolve my final project and outline how I’ll engage with a public audience. I will:

  • Explore business side of my practice, to develop further understanding of how artists and their projects are supported. I attended a useful seminar with Nick Dunmar of AOP ‘the business of being creative’ see post: https://nkssite6.photo.blog/2024/07/23/research-oca-creative-conversation/
  • Explore sources of funding: National Arts Councils, Regional development agencies, partnership funding, foundations grants and awards, crowd funding. I have done this and am likely to return to research further for assignment, but as I am not going to publish my book, and want to keep the audience small, such funding is not relevant to me.
  • Work out a budget:
  • I have done a theoretical exercise to set a day rate for myself see blog post:https://nkssite6.photo.blog/2024/07/24/assignment-two-setting-a-day-rate/
  • It is difficult to consider what my photos might be worth, certainly not the cost in time and overheads that I’ve put into them. Should my photography become popular, and I want to sell it then I would need to do this exercise at this stage. The AOP app could be useful: http://www.the-aop.org/information/usage-calculator and I would need to look at others work and prices for comparisons.
  • I have worked through all other budgeting components for A3 budget working document here:

This must meet the set primary objective: To disseminate my work to a wider audience. My timely visit and networking at the Ffoton book Fair in Cardiff help to crystallise my plans, see my reflections at the end.  

I also want to:

  • Confidently engage with a public audience face to face when disseminating my body of work.
  • Broaden my professional photography practice, enabling me to engage in professional and commercial contexts and to establish relationships and network and understand markets.

CHOSEN OUTCOMES:

A book:

  • Though I want to use my work to engage and offer others opportunity for reflection, due to the nature of the topic I must limit its exposure locally – though my secrecy about my work locally has made it intriguing. I have decided that there will only be one copy of the book (not for sale) which will be used in face-to-face situations with limited open-minded locals during my artist talks and tours.
  • The book will also expose my work to professionals, away from my locality.  I will continue exposing my work through open calls for competitions and exhibitions, via portfolio reviews accompanying the images, via gallery showings of images where appropriate, and offering the opportunity to extract for magazine articles and similar.

Artist talks and tours locally:

  • These will be in the woodland with poetry reading and image sharing in the environment, with feedback opportunity on postcards.
  • Their purpose is to combine the images and poetry in a way that will offer access to viewers to reflect on some parts of the nature of community.
  • Viewers will be able to takeaway postcards with images to give them talking points, the poetry will remain with the author. The sensitive nature of the subject means I will be most likely to get frank responses in 1:1 situation.

This gives access to different types of learners:

  • Visual: book, images, physical woodland, written feedback on postcards
  • Auditory: discussions and woodland sounds
  • Kinaesthetic: Physical woodland experience, physicality of book and postcards

The publications must be clear and simple, to create a reason for engagement, relevance to themselves or an audience they know.

  • Publicity PDF for artist promotion -done ü
  • Talking point and reward postcards
  • Photo Book: Online dummy for use with professionals and portfolio reviews &           One physical copy for Author’s use and sharing during talks.

I will promote the book and the talks via:

  • Own: website, Instagram, LinkedIn, newsletters/emails to contacts. Conscious decision not to use Facebook as this has a local following that I can’t confine.
  • Paid for: leaflets, posters, connections from membership and subscribed to organisations (Shutterhub, Source).
  • Worked for: from promotions from open calls, exhibition/magazine inclusions, networking (OCA and external), portfolio reviews.

Lastly I need to devise a format for my proposal to my Tutor. This will include:

  • Description of project
  • How I will disseminate
  • Budget for dissemination.
  • Timeline for dissemination

See my detailed timeline working document here:

And see my monthly timeline here: Monthly tracker for resolution of project

2024: MonthActionDeadlineAchieved
Prior to JuneImages produced and finalised April 24
 Footnotes produced finalised April 24
 Poetry produced and finalised April 24
 Own media/promotion channels set up February 24
 Networking                    Yes
 Peer reviews Yes
JuneTimeline decidedEnd June23.6.24
 Networking Yes
 Peer reviews Yes
JulyBudget draft23.7.24 
 Detailed timeline23.7.24 
 Publication proposal to Tutor23.7.24 
 Publication research Yes
 Networking                      Yes
 Peer meetings Yes
AugustPublication research  
 Marketing research and outline 
 Marketing designs finalised 
 Peer reviews 
 Book draft to Tutor23.8.24 
 Marketing leaflets/postcards ordered26.8.24 
 Networking  
SeptemberBook design finalised/ordered2.9.24 
 Marketing publication4.9.24 
 Artist talks/tours arranged6.12.24 
 Book publication12.9.24 
 Artist talks/tours execute16.9.24- 4.10 24 
 Networking  
OctoberBook evaluation  
 Engagement evaluation  
 Evaluation to Tutor23.10.24 
 Networking  
ThroughoutOpen calls/competition entries  
 Portfolio reviews  
 Networking  

Reflections on A2

This month and Assignment 2 have been a turning point for me. At the beginning I was still undecided how I would engage an audience and meet my criteria for controlled exposure locally. Also, during the month, I had further successes with open calls, and this fueled me to continue with wider exposure.

My visit and networking to the Ffoton book Fair in Cardiff helped me to finalise my plan for dissemination; then putting together, formatting and publishing my project proposal came much easier.

Having a detailed timeline and budget will help me to execute my project effectively in the window that I have left.

ASSIGNMENT TWO: Setting a day rate

In order to set my budget I should set a day rate, and analyse my business running costs. The semier ‘The business of being creative’ with Nick Dunmur (advisor to the AOP) was very helpful with this, see my post: https://nkssite6.photo.blog/2024/07/23/research-oca-creative-conversation/

Annual professional subscriptions:

  • AOP currently free (rising to £40 pa after graduation).
  • Shutterhub £87
  • Adobe creative plan pa £100 includes hosting of website
  • Artist network £36pa  Total £363pa Allow £500 to allow for extras to come

General annual running costs:

  • Equipment depreciation £7000 over 5 year replacement cycle £1400pa
  • Equipment insurance £40 pa
  • Public liability £100pa
  • Professional indemnity insurance through AOP membership (extra £120 pa for associate membership
  • Cyber and data protection guesstimate £50 pa
  • Insurance for goods in transit guesstimate £40 pa

This without physical office running costs = £1750 allow £2K for safety. So reasonable but limited photographic ongoing annual costs (without office space cost): 2.5K

The following is a theoretical exercise for the purpose of setting a day rate. I do not plan to make an ongoing income earning business from photography, however I should calculate a day rate for my time, should I want to undertake a photographic paid task. This should allow for holidays (30 days) and sickness (4 days), leaving say 200 days as potential working days.

My reasonable income requirement if I was working as a full-time photographer full time would be 50K pa. Add to that the annual cost of 2.5K means I would have to earn 52.5K pa to cover my needs.

This distributed over 200 working days would be £262.20 per day. Apparently £300 per day is a going rate for editorial photography so this is not a bad thumbnail to start from, should it be needed.

I would call this a creative fee as Nick Dunmar suggested, it sounds more encompassing and not so easy for someone to challenge.

ASSIGNMENT ONE: Reflections against Learning outcomes.

Assignment 1 – Asking for feedback:

Reference: Boothroyd, S. and Alexander, J. (2020) Sustaining Your Practice Course Manual. Barnsley, UK: Open College of the Arts.

REFLECTIONS AGAINST LEARNING OUTCOMES:

This assignment formed the beginning of establishing new relationships in the industry.

LO1 demonstrate comprehensive knowledge of the professional context(s) relevant to your practice and have an understanding of the professional dimensions that underpin a successful photographic practice

I have prepared a PDF document to show to an industry professional to gain feedback. To create my publicity PDF I first rewrote my artist statement, bio, and introduction, which was critiqued by my peers, see blog post: https://nkssite6.photo.blog/2024/06/30/peer-hangout-level-3-and-oca-photography-post-graduates-3/

I revised the publicity PDF again following Tutor feedback see blog post: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/assignment-1-syp/a1-draft-submission-publicity-pdf/

I also built a website using adobe portfolio and a professional Instagram accounts so that I could include links to them in my publicity PDF.

LO2 coherently present a body of work, making creative presentation decisions that complement your subject and/or your artistic strategies.

I prepared an edit of my work for my publicity PDF.  I first developed my body of work; editing my images to the final selection for SYP. I also reconsidered the placement and presentation of these images for both my publicity PDF and my book for the resolution of my project. See padlets on this editing process:

SYP A1 editing board of BOW images for SYP: https://oca.padlet.org/nicola514516/niki-south-syp-editing-board-of-bow-final-portfolio-images-34wrm0q8udo7plnr .

SYP A1 images edits post per critiques: https://oca.padlet.org/nicola514516/bow-image-edits-for-syp-following-peer-critique-session-7b3a93s2udcqpdvb

LO3 operate in complex commercial contexts requiring the application of specific interpersonal, professional and business skills within an ethical framework.

I sent my publicity PDF to Anna Sellen a UK based photography professional to gain her opinion and feedback, see my learning log post: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/assignment-1-syp/a1-publicity-pdf-review/

I also used much of my publicity DF for a portfolio review with Lens Culture. Whilst my Publicity PDF has an Introduction, Artist Statement and Bio, Lens Culture asked for a statement about the work and a bio of under 2000 characters, so I used the bio that forms part of my publicity PDF, and to conform to their word count I combined elements of my Publicity Introduction (80%) and Artist statement (20%). The reviewer’s feedback below was very useful, against parts of my Publicity PDF, and I took this advice into account with Anna Sellen’s when I revised my publicity PDF. See blog post: https://nkssite6.photo.blog/category/sustaining-your-practice/putting-myself-out-there/portfolio-reviews/lens-culture-critics-choice-review-april-24/

LO4 independently disseminate your body of work by establishing relationships and networks with audiences, clients and markets.

ASSIGNMENT 1 SUBMISSION: PUBLICITY PDF

ASSIGNMENT ONE: Networking and feedback

Decisions taken to revise drafts to this output shown in red text below

Part 1: After several drafts and peer reviews I sent 1st draft to my (8.4.24) Tutor

Feedback: My tutor suggested that the footnotes seem rather crowded and to consider omitting these, or perhaps include a question asking specifically asking for feedback on this element when sending out?

Part 2. Sent the same to a professional photographer

They commented:

  • Understood the concept/intention of my work easily.
  • Images strong and particularly like them when presented largest.
  • Many reviewers never read the text so the images must stand out.
  • Thinks the ‘footnotes’ are confusing in the context of the publicity pdf as the images are so different they jar with the rest, but keep them in the project/final book
  • Suggested that I shorten the introduction, explaining that reviewers want their attention grabbed quickly or they just move on.
  • Suggested renaming the ‘introduction’ as ‘project statement’.
  • Liked my poetry and thinks it sits well with the images.

(At: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/assignment-1-syp/a1-publicity-pdf-review/ )

  • Shortened the introduction and renamed it as project statement.
  • Omitted the footnotes from the publicity pdf but included in my final outcome book as I intended
  • Enlarged slightly the images that sit with the poetry
  • Have some extra images available for any portfolio review

In addition to the feedback that I relieved from the professional photographer and my Tutor I used parts of the 1st draft PDF as my submission to the Lens culture critic’s choice Global Call 2024, and paid for a written portfolio review, which was a very useful critique of elements of my PDF as well as my work.

The reviewer’s feedback below was useful especially reference parts of my Publicity PDF, see extracts (full review at: https://nkssite6.photo.blog/category/sustaining-your-practice/putting-myself-out-there/portfolio-reviews/lens-culture-critics-choice-review-april-24/)

Reviewer Portfolio Feedback 26.4.24 Extracts:

3rd paragraph: That being said, I still want to understand how you see human communities as stark contrasts to this forest communities but are using the forests as a metaphor for the human communities. Perhaps they are not a “metaphor” but a “model?” In other words, are you suggesting that these woodland spaces are a model for what it means to be a part of a community and to live in an ecosystem where all things must coexist and support each other’s life processes? Again, I am very interested in the ideas. I just think it’s a question of being clear and concise: especially when submitting to a contest like this where jurors have so little time to spend with each submission/statement

I also don’t know if you need to include the words with their definitions beneath the photographs. I think you can say everything in the statement and then rely on the viewer’s intellect to realize that what they are seeing are prime examples of what those words represent. Perhaps you can include those exact words in your statement and then give an example of how that plays out in the woodland environments. But my sense is that this project could exist as two separate entities: image and text. 

I learnt from this review in terms of my publicity PDF, for introduction:

  • Be concise/direct with my overarching idea – E.g. revisit my wording “The photography transforms abstract ideas in my head, into something concrete,” and defining my work as a “conceptual project,”
  • Refer to the woodland as a model rather than a metaphor, for an effective community.

I combined this with the suggestions from the Lens Culture reviewer and my Tutor for my 3rd draft of my Publicity PDF (top of post):

I reduced and revised my Introduction/preface, Artist statement and Bio as below:

Original introduction:

Ancient woodlands are complex communities, with trees at their heart; they envelop your senses, encouraging you to slowly absorb what you see and feel, wake your subconscious, and inspire reflection. This body of work is a personal response to a dynamic landscape, both internally and externally.

The photography transforms abstract ideas in the photographer’s subconscious into something concrete, via a visual representation of another subject, positing an ancient woodland as a visual metaphor for community.

Though humans provoked the concept of the work, they are not evident in the images. The Photographer’s local community often disharmonious and driven by difference, contrasts with harmonious characteristics of these woodland societies. Inherent qualities like cooperation, support, diversity, resilience, inclusion, networking, mutual exchange, and adaptation, could be beneficially adopted in many human communities.

As an observer of her neighbourhood, well known and accepted for numerous years, the photographer finds in common with others that incomers here are never adopted as local, no matter how long passes or their contribution to the community. This story is common to settings across the world.                                                                                                                                                  (177 words)

Project Statement

 ‘What Lies Beneath’ expresses my reflections on community using the landscape of an ancient woodland to create a visual model where things coexist and support each other. Here I transform my subconscious thoughts into something concrete.

Though humans provoked the concept of the work, they are not evident in the images. Unlike woodland communities, the local community is often disharmonious and driven by difference. The woodland’s harmonious, inclusive characteristics would benefit human communities where sadly ‘incomers’ like me, are never accepted as local, no matter how long passes, or what they contribute to society – a story common to settings across the world.

In this work combining the world in my head with the one in front of me, has helped to heal some of the wounds that inspired the story’s beginning.                                                                         (132 words)

Original Artist Statement

I use landscape and documentary photography as mediums for expressing my observations and reflections on communities. ‘What Lies Beneath,’ a conceptual landscape photographic project, builds on my previous documentary work ‘Layers of Truth,’ where in my insider-outsider position, I highlighted the issues and various truths arising from ‘incomers’ relocating and trying to integrate into a small traditional community.

My photographic style is shaped by research on ‘affect’ (expressing what is in a photographer’s mind) versus ‘effect’(realism); I photograph in a metaphorical manner. Artistically I am influenced by photographers who create images as metaphors for something beyond the subject photographed, such as Minor White and Alfred Stieglitz; and by writers like John Szarkowski who explore the differences between photographs as mirrors for expression, beside images as windows that share reality.

I find combining the world within my head, with the one in front of me, cathartic. This internal and external passage through the landscape, has helped me to accept and heal some of the wounds that inspired it’s beginning.                                                                                               (168 words)

New Artist Statement

I use landscape and documentary photography as mediums for expressing my observations and reflections on communities.

My photographic style is shaped by research on ‘affect’ (expressing what is in a photographer’s mind) versus ‘effect’(realism); I photograph in a metaphorical manner.

Artistically I am influenced by photographers who create images as metaphors for something beyond the subject photographed, such as Minor White and Alfred Stieglitz; and by writers like John Szarkowski who explore the differences between photographs as mirrors for expression, beside images as windows that share reality.

I find combining the world within my head, with the one in front of me, cathartic. This internal and external passage through the landscape, has helped me to accept and heal some of the wounds that inspired it’s beginning.                                                                                                                  (126 words)

Original Artist Bio

Niki South was born and grew up in Surrey in England. From 1995 she began holidaying in Pembrokeshire in Wales with her husband and two children; this culminated in buying a second home there in 2009 and transitioning to a ‘dual centre’ life, between the two places.

She is currently completing her BA (Hons) Photography degree with the Open University. Her previous documentary work ‘Layers of Truth’ was informed by her life as a ‘second homer,’ observing local issues from afar, when unable to travel to her favourite home by the Covid 19 safety enforcements. In 2019 she relocated there permanently.                                                  (101 words)

New Bio

Niki South is a visual artist born in England, now living in Pembrokeshire Wales. Visiting Pembrokeshire she found a hiraeth (deep longing for the place) and spent many years living a ‘dual centre’ life, between the two places, until relocating there permanently. She is currently completing her BA (Hons) Photography degree with the Open University.

Her previous documentary work ‘Layers of Truth’ was informed by her ‘insider/outsider’ position where she highlighted issues arising during Covid 19 from ‘incomers’ trying to integrate into a small traditional community.                                                                                                                 (86 words)

LO2 coherently present a body of work, making creative presentation decisions that complement your subject and/or your artistic strategies.

A1: LEARNING LOG

Assignment One: Asking for feedback.

  1. EDIT OF BOW

Reflections on formative feedback from assessment BOW

Positives:

  • It was recognised that I have transformed the abstract concept of social disharmony into a visual narrative using the woodland as a visual metaphor.
  • My intertextual couplets are important in bridging the ideas.
  • Peer group participation.

Areas to develop:

  • Develop/research my ideas psychosocially /anecdotally on the unseen ‘hostile forces’ in the local community. This will help with my audience presentation through my artist statement. See development point 2.
  • Consider again the final set of main images – possible edit.
  • Re edit my woodland images for a final selection.
  • Consider the placement and presentation of the woodland images.

I revisited my BOW intentions:

Editing my BOW images

First I revisited the work on the various ways that I presented it for assessment making notes of any thoughts/observations – it has been some time since I visited this, which is helpful as I may be able to view it more objectively now.

Before I started I brainstormed my editing process:

Main images

I created a padlet as an editing board of my final BOW images  https://oca.padlet.org/nicola514516/niki-south-syp-editing-board-of-bow-final-portfolio-images-34wrm0q8udo7plnr

Revisit of the main BOW images:

  1. 3302, 2) 3283, 3) 3305, 4) 3273, 5) 5279, 6) 5607, 7)3259.

 It struck me that the odd one out was image 6 (5607). This image doesn’t have a particular strong single element or object that draws your eye in.

I have 4 possible images that I could swap in and have asked peers in a Level 3 critique session to offer me their views. My choice would be poss.1.

Peer critique session 24.2.24

Padlet: https://oca.padlet.org/nicola514516/syp-image-edits-of-bow-for-final-output-what-lies-beneath-e4h3uylersvjzysh

I gave context for my work by sharing the power point I submitted for BOW. Then shared my editing board for SYP, as above.

We looked first at my main images. After some discussion there was a consensus that if I was looking for images to drop, it should be images 5 (5279), as the lighting is different, and possibly 6 (5607), as I thought. It was mentioned there could be some benefit in adding an image or two that offers different aspects of the woodland as image 3 does currently.

The group found it hard to decide on which to swap in but eventually agreed that images that showed extra aspects to the woodland would be good. Therefore, I have decided to add in possibility images 2 (5640) and 3 (5900) The group felt that these images added some extra woodland context to the other tree images.

SYP images: 1. 3302, 2.3283, 3. 5900, 4. 3273, 5. 3305, 6. 5640, 7, 3259.

Woodland close up images

I edited the woodland images, by reworking images 1.2.3.4.and 6. I added 3 new images 5.7. and 8. After reviewing I have eliminated original images 4 and 8 and have inserted new images 8 and 5. The peer group confirmed my choices.

Drafting the pdf

Having edited my bow images for SYP, I then wrote a new Artist statement, bio, and introduction to go with the work. I did this with support from the course book and my peers in hangouts, I also studied these on photographer’s websites.

To accompany the PDF I built a website, using adobe portfolio, and an Instagram account; so, I could include links to them on my publicity PDF. These were all big learning curves for me.

A peer hangout on the 4th April was particularly helpful. See link: blog post: https://nkssite6.photo.blog/2024/06/30/peer-hangout-level-3-and-oca-photography-post-graduates-3/

Having reviewed my PDF my peers approved of the format and layout, though gave further advice on the artist statement, introduction, and bio. I subsequently altered these to be more explicit about the work, remembering earlier advice that viewers will be coming to my work cold.

I sent the PDF to my tutor on 8th April and had a reply from her on 22nd April advising me to go ahead and send out, taking into accounts her comments below:

  • Consider whether I should include the ‘footnote’ images as in her opinion they ‘crowd’ the document. I’ll take her suggestion to ask for feedback on this element.
  • She reminded me to make a bespoke approach to each addressee, explaining why I’m contacting them, encouraging them to respond by a certain date.

I now need to finish the draft above and send it out, then scheduled a tutorial to discuss responses.

Assignment 1 part 2:

I contacted a past OCA photography Graduate Anna Sellen to ask her if she would review my portfolio PDF. Anna is working as a professional photographer both individually and as a part of a collective of 6 photographers, I had not had any contact with her before.

I chose Anna, a UK based artist, living only an hour away from myself, as she graduated in 2023 and yet has successfully put her work out there and has had her work featured in many exhibitions and won several awards, for instance:

Work featured: at New Blood Art Emerging art prize 2023 at Saatchi Gallery, Open Walls Arles Vol.4 2022/23 in France, FORMAT International Photography Festival 2023, Earth Photo International Photography exhibition 2023, the Royal Photographic Society International Photography Exhibition 2022, Photoworks UK Graduate Showcase 2022, and other events.

Won awards, including: Earth Photo Sidney Nolan Trust Prize, RBSA Photography Prize 2023, Single Image Award at OpenWalls Arles and FORMAT Shutter Hub portfolio award 2021.

Also, as her projects often start autobiographically and evolve through extensive research. Transition and migration are a common thread in her work, as is belonging, so I believe that she would be interested in my work and be able to offer me some useful advice on dissemination it.

This was my contact email to her:

Hi Anna

I am in the final part of my Photography degree with the Open College of the Arts, Sustaining Your Practice, which you are familiar with. Incidentally, I am based in Newport Pembrokeshire, not far down the coast from you!

 I am currently completing an assignment, which asks me to seek feedback from someone in the photography industry on a PDF preview of my work and the introduction to it. I would really value your feedback as a recent photography graduate and a visual artist, who I know sometimes works autobiographically and with transitions, and has been so successful in having work featured and awarded in events.

 Any comments or suggestions you have will be gratefully received. My final product will be a book in which I intend to end with ‘footnote’ images with accompanying definitions, four of which I include in this PDF. I wonder if these samples should be included in a preview of my work, or possibly only two of them, and if you have any comments on this ‘signposting’ element of the work? I know that you will also understand the sensitivity of such work, so any suggestions on the line I am trying to tread between ambiguity and yet honesty would be helpful.

 Thank you so much in advance, any insights you can give me will be really appreciated.

 Many thanks

 Niki South

https://nikisouth.myportfolio.com

 Anna indicated that she could respond to me after early June.

In the meantime, I used parts of the PDF as my submission to the Lens culture critic’s choice Global Call 2024—Deadline: April 17, 2024.

I paid for a written portfolio review:

This as it happened was a very useful critique of elements of my PDF as well as my work. Whilst my Publicity PDF has an Introduction, Artist Statement and Bio, Lens Culture asked for a statement about the work and a bio of under 2000 characters.

I used the bio that forms part of my publicity PDF, and to conform to their word count I combined elements of my Publicity Introduction (80%) and Artist statement (20%).

I asked the following specific questions of the reviewer:

  1. Do the footnotes combined with the artist statement adequately signpost the story behind the series?
  2. Can a viewer understand the concept of the woods as a visual metaphor?

The reviewer’s feedback below was very useful, especially reference parts of my Publicity PDF:

Reviewer Portfolio Feedback 26.4.24

Hi Niki-

It isn’t happenstance that you are using a forest as a metaphor for community. Fungi, aspen groves and many tree species are known to have elaborate networks of communication that bind them together. Not to mention all the other small organisms that make up the ecosystem that sustains the life of what we are seeing in your photographs. You pull any single member of the community out, and the whole forest suffers. Despite that the knowledge is out there for humans to make sense of it all, we continue to make the same, irreversible mistakes, over and over. And this project brings these questions, and more, to my mind. 

In response to your request for feedback, I am still a little confused by the overarching idea that you are going for. If what I have said above rings with you, I think it would be helpful to state it somewhat directly and concisely. For example, instead of saying “The photography transforms abstract ideas in my head, into something concrete,” and defining your work as a “conceptual project,” I would simply say “What Lies Within” uses the forest landscape of [name the forest] as a metaphor for human communities and civilization.” Or something like that. 

That being said, I still want to understand how you see human communities as stark contrasts to this forest communities but are using the forests as a metaphor for the human communities. Perhaps they are not a “metaphor” but a “model?” In other words, are you suggesting that these woodland spaces are a model for what it means to be a part of a community and to live in an ecosystem where all things must coexist and support each other’s life processes? Again, I am very interested in the ideas. I just think it’s a question of being clear and concise: especially when submitting to a contest like this where jurors have so little time to spend with each submission/statement

I also don’t know if you need to include the words with their definitions beneath the photographs. I think you can say everything in the statement and then rely on the viewer’s intellect to realize that what they are seeing are prime examples of what those words represent. Perhaps you can include those exact words in your statement and then give an example of how that plays out in the woodland environments. But my sense is that this project could exist as two separate entities: image and text. 

Otherwise, I haven’t talked about the images themselves. And I personally find myself getting lost in the beautiful, dense, and elaborate spaces you are creating/seeing. The compositions are complex, often surprising, and always seductive. These are hard landscapes to render, and it feels like you have an eye for figuring them out. 

It’s a pleasure to discover this series, Niki. Wishing you the best of luck. 

I have taken away from this review in terms of my publicity PDF:

Intro:

  • Be concise/direct with my overarching idea – E.g. revisit my wording “The photography transforms abstract ideas in my head, into something concrete,” and defining my work as a “conceptual project,”
  • Consider if I mean that the woodland is a model for an effective community rather than a metaphor – calling it a model makes sense to me and I think it is more explicit.

I used this advice to edit some of my statement info when entering my next competition:

“What Lies Beneath’ expresses my thoughts on community, using landscape of an ancient woodland to create a visual model where things coexist and support each other. Footnote images signpost its inherent qualities like diversity and cooperation. My experience of local human communities provokes the project’s concept, where conversely they are often disharmonious and driven by difference. Sadly, incomers are never accepted as local, no matter how long passes or what they contribute to their neighbourhood – a story common to settings across the globe. This work has helped to heal some of the wounds that inspired the story’s beginning.

What lies beneath the emerald wrapping, embracing their collective realm?

What lies elsewhere beneath man’s disguised demeanour, civil but deliberately divisive?

I replied to the reviewer:

Ann Sellen OCA Post graduate photographer, met with me by video call 17th June to review  my portfoilio PDF. These were the main points of her review:

  • She understood the concept/intention of my work easily.
  • Said the images strong and particularly like them when presented largest. Many reviewers never read the text so the images must stand out.
  • Thinks the ‘footnotes’ are confusing in the context of the publicity pdf as the images are so different they jar with the rest.
  • Suggested that I shorten the introduction, explaining that reviewers want their attention grabbed quickly or they just move on.
  • Suggested renaming the ‘introduction’ as ‘project statement’
  • Liked my poetry and thinks it sits well with the images.

My learning and action points for the PDF:

  • Shorten the introduction and rename it as project statement.
  • Omit the footnotes from the publicity pdf but include at the end of the book as I intended and at the end of any portfolio review.See if I can enlarge slightly the images that sit with the poetry, and/or add a separate page for the text as I will in my book.
  • Have some extra images available for any portfolio review

I will combine this with the suggestions from the Lens Culture reviewer and my Tutor:

•   Be concise/direct with my overarching idea – E.g. revisit my wording “The photography transforms abstract ideas in my head, into something concrete,” and defining my work as a “conceptual project,”

•   Refer to the woodland as a model, rather than a metaphor, for an effective community.

See final Publicity PDF:

In this I reduced and revised my introduction, Artist statement and Bio as below:

Original introduction

Ancient woodlands are complex communities, with trees at their heart; they envelop your senses, encouraging you to slowly absorb what you see and feel, wake your subconscious, and inspire reflection. This body of work is a personal response to a dynamic landscape, both internally and externally.

The photography transforms abstract ideas in the photographer’s subconscious into something concrete, via a visual representation of another subject, positing an ancient woodland as a visual metaphor for community.

Though humans provoked the concept of the work, they are not evident in the images. The Photographer’s local community often disharmonious and driven by difference, contrasts with harmonious characteristics of these woodland societies. Inherent qualities like cooperation, support, diversity, resilience, inclusion, networking, mutual exchange, and adaptation, could be beneficially adopted in many human communities.

As an observer of her neighbourhood, well known and accepted for numerous years, the photographer finds in common with others that incomers here are never adopted as local, no matter how long passes or their contribution to the community. This story is common to settings across the world.                                                                                                                                                  (177 words)

Project Statement

 ‘What Lies Beneath’ expresses my reflections on community using the landscape of an ancient woodland to create a visual model where things coexist and support each other. Here I transform my subconscious thoughts into something concrete.

Though humans provoked the concept of the work, they are not evident in the images. Unlike woodland communities, the local community is often disharmonious and driven by difference. The woodland’s harmonious, inclusive characteristics would benefit human communities where sadly ‘incomers’ like me, are never accepted as local, no matter how long passes, or what they contribute to society – a story common to settings across the world.

In this work combining the world in my head with the one in front of me, has helped to heal some of the wounds that inspired the story’s beginning.                                                                         (132 words)

Original Artist Statement

I use landscape and documentary photography as mediums for expressing my observations and reflections on communities. ‘What Lies Beneath,’ a conceptual landscape photographic project, builds on my previous documentary work ‘Layers of Truth,’ where in my insider-outsider position, I highlighted the issues and various truths arising from ‘incomers’ relocating and trying to integrate into a small traditional community.

My photographic style is shaped by research on ‘affect’ (expressing what is in a photographer’s mind) versus ‘effect’(realism); I photograph in a metaphorical manner. Artistically I am influenced by photographers who create images as metaphors for something beyond the subject photographed, such as Minor White and Alfred Stieglitz; and by writers like John Szarkowski who explore the differences between photographs as mirrors for expression, beside images as windows that share reality.

I find combining the world within my head, with the one in front of me, cathartic. This internal and external passage through the landscape, has helped me to accept and heal some of the wounds that inspired it’s beginning.                                                                                               (168 words)

New Artist Statement

I use landscape and documentary photography as mediums for expressing my observations and reflections on communities.

My photographic style is shaped by research on ‘affect’ (expressing what is in a photographer’s mind) versus ‘effect’(realism); I photograph in a metaphorical manner. Artistically I am influenced by photographers who create images as metaphors for something beyond the subject photographed, such as Minor White and Alfred Stieglitz; and by writers like John Szarkowski who explore the differences between photographs as mirrors for expression, beside images as windows that share reality.

I find combining the world within my head, with the one in front of me, cathartic. This internal and external passage through the landscape, has helped me to accept and heal some of the wounds that inspired it’s beginning.                                                                                                                  (126 words)

Original Artist Bio

Niki South was born and grew up in Surrey in England. From 1995 she began holidaying in Pembrokeshire in Wales with her husband and two children; this culminated in buying a second home there in 2009 and transitioning to a ‘dual centre’ life, between the two places.

She is currently completing her BA (Hons) Photography degree with the Open University. Her previous documentary work ‘Layers of Truth’ was informed by her life as a ‘second homer,’ observing local issues from afar, when unable to travel to her favourite home by the Covid 19 safety enforcements. In 2019 she relocated there permanently.                                                  (101 words)

New Bio

Niki South is a visual artist born in England, now living in Pembrokeshire Wales. Visiting Pembrokeshire she found a hiraeth (deep longing for the place) and spent many years living a ‘dual centre’ life, between the two places, until relocating there permanently. She is currently completing her BA (Hons) Photography degree with the Open University.

Her previous documentary work ‘Layers of Truth’ was informed by her ‘insider/outsider’ position where she highlighted issues arising during Covid 19 from ‘incomers’ trying to integrate into a small traditional community.                                                                                                                 (86 words)

ASSIGNMENT ONE Part 2: PUBLICITY PDF REVIEW

Having taken your tutor’s comments on board, use your PDF document (or, if applicable, a hard copy portfolio) to get some feedback from a professional photographer or another professional from within the industry. This could be done via a portfolio review or by a contact you already have.                                     (Boothroyd, S. and Alexander, J; 30, 2020)

ReferenceBoothroyd, S. and Alexander, J. (2020Sustaining Your Practice Course Manual. Barnsley, UK: Open College of the Arts.

PDF review with Ann Sellen OCA Post graduate photographer

I asked Anna , who I had not had contact with previously if she would review my portfolio PDF. I chose Anna, a UK based artist, living only an hour away from myself, as she graduated in 2023 and yet has successfully put her work out there and has had her work featured in many exhibitions and won several awards, for instance work featured at New Blood Art Emerging  art prize 2023 at Saatchi Gallery, Open Walls Arles Vol.4 2022/23 in France, FORMAT International Photography Festival 2023, Earth Photo International Photography exhibition 2023, the Royal Photographic Society International Photography Exhibition 2022, Photoworks UK Graduate Showcase 2022 and other events. Her work won awards, including Earth Photo Sidney Nolan Trust Prize, RBSA Photography Prize 2023, Single Image Award at OpenWalls Arles and FORMAT Shutter Hub portfolio award 2021. 

Also, as her projects often start autobiographically and evolve through extensive research. Transition and migration is a common thread in her work, as is belonging, so I believe that she would be interested in my work, and be able to offer me some useful advice on dissemination it.

This was my contact email to her:

Anna replied saying that she was happy to help, but that I’d have to wait a few weeks. We met by video call 17th June.

This was the draft PDF that I sent Anna:

From our discussion:

  • She understood the concept/intention of my work easily.
  • Said the images strong and particularly like them when presented largest. Many reviewers never read the text so the images must stand out.
  • Thinks the ‘footnotes’ are confusing in the context of the publicity pdf as the images are so different they jar with the rest.
  • Suggested that I shorten the introduction, explaining that reviewers want their attention grabbed quickly or they just move on.
  • Suggested renaming the ‘introduction’ as ‘project statement’
  • Liked my poetry and thinks it sits well with the images.

My learning and action points for the PDF:

  • Shorten the introduction and rename it as project statement.
  • See if I can enlarge slightly the images that sit with the poetry, and/or add a separate page for the text as I will in my book.
  • Omit the footnotes from the publicity pdf but include at the end of the book as I intended and at the end of any portfolio review.
  • Have some extra images available for any portfolio review

We also had a free ranging conversation about the rest of my SYP and our photography futures.

Anna suggested look at: WORK Grow show: an online art education platform: https://www.workshowgrow.com/aboutWork Grow Show (2024) At: https://www.workshowgrow.com/about (Accessed 29/06/2024).

What’s included

  • Bi-Monthly group mentorship session with Natasha Caruana 
  • Monthly workshop covering professional and personal development
  • Monthly crit give and receive feedback on your work
  • 24/7 support from a members only co-working space
  • Special Projects real opportunities to network and get your work out there

It is very expensive: monthly: £59 per month, quarterly £162. annually: £612 charged once a year.

I might consider joining if I can get a reduced rate for a couple of months to access past and upcoming workshops (Feb 11th Finding and engaging your audience, March 25th getting published and commissioned, April 29th funding an artist book, Jun 10th Crowd funding, Aug 26th Project planning, Aug 19th Submitting for open calls, Jul 22nd Writing a book.

28.6.24 I wrote:

ASSIGNMENT 1 PART 1: DRAFT PUBLICITY PDF

Prepare a PDF document with the intention of showing it to an industry professional and asking them politely for a short piece of feedback. This should contain an edit of the work you produced for Body of Work. You may wish to include an overarching artist’s statement as well as the introduction you wrote in Body of Work. In the first instance, you’ll use this to introduce your work and your ideas to your tutor who will give you suggestions on the submission itself and how to enhance the PDF before sending it out. Please tell your tutor who the PDF is intended for and include some background information on how you’ll contact them. Make sure that you’ve researched the form your submission should take; some organisations still ask for a CD/DVD, for example, which you should prepare in advance.                                  (Boothroyd, S. and Alexander, J; 30, 2020)

ReferenceBoothroyd, S. and Alexander, J. (2020Sustaining Your Practice Course Manual. Barnsley, UK: Open College of the Arts

This was the draft Publicity PDF I sent to my Tutor for initial feedback:

My Tutor replied and gave these suggestions:

Thank you very much for sharing your draft. It reads well. 

However, the footnotes seem rather crowded and I’m not convinced they are needed; perhaps consider omitting these, or perhaps include a question asking specifically asking for feedback on this element when sending out?

This I did, see the next post