PROMOTING MY PUBLICATION:

I am bringing together here the elements that support my work and book’s public discourse

1. Artist statement and bio, see below.
2. Website: https://nikisouth.myportfolio.com
3. Instagram site: https://www.instagram.com/nikiks_photography/
4. Press releases:https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/a4-syp/a4-syp-press-releases/
5. Publicity PDF: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/assignment-1-syp/a1-draft-submission-publicity-pdf/
6. Publicity material: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/a4-syp/a4-syp-publicity-material/

1. ARTIST’S STATEMENT AND BIO

I have fine-tuned my artist statement and bio, and gained experience numerous experiences of adapting it for various audiences and open calls. Give examples for an LO?

I have written an introduction for my book that draws from these and adapted them for my press release for artist talks.

They:

• Address the core themes that the project addresses.
• Address only the current work
• Address the audience, as they may be mainly not photographic professionals locally.
• are enthusiastic, and stress the importance/relevance of the project.
• Don’t impose a definitive statement of the work’s meaning on your audience. Leave some intellectual space to engage with it and draw their own conclusions.
• Written in 1st person.

Artist Project statement and bio August 2024Download

2. Website

I already had an OCA blog, however I am aware that my website is a first port of call for interested in my work. I built a website in March 2024, using Adobe portfolio (with no annual fee for a domain name), to host my work for a wider audience: https://nikisouth.myportfolio.com/home .

This appeared a technical challenge initially but after a few days of research and trials I achieved what I wanted to. I considered:

• Professionalism: I believe it stands up well against other photographers websites.

Content:

• It has a landing page
• About page: With my bio
• Portfolio page: one for my major project What Lies Beneath and 1 for an earlier work Brexit. Both include introductions to my work.
• Contact page:
• Visual strength, I considered: 
• Considered typeface
• Layout
• Colours/tones
• I have checked how my website looks on a variety of devices.
• Navigability is simple and obvious.

It is simple to refresh e.g. my your portfolio, bio, CV.

I spent time looking at other photographers’ websites and had my website peer reviewed. As I do not intend to sell my book it will not be encompassed on the website for sale- though I may mention that artist talks are available with a personal showing of the work in a book. I have been contacted about my work via my website

3. Social media and enhancing my online presence

Instagram – I began a professional photography Instagram earlier in the year and am posting on it and extending my followed and followers. I have a widget for it on my website.

LinkedIn – I updated my profile to include my photography. I will see going forwards if I need to use it to seek specific professionals or direct them to me. 

My facebook remains a personal rather than professional tool, and is geared towards local contacts so is not appropriate for the engagement that I want for this work.

Twitter – Can take a very long time to acquire enough followers on to make meaningful contributions towards publicity, so I have left this for now.  Should I change my mind in the future about how much I want to engage with an audience going forwards then I can revisit the idea.

4. Press releases

If I wanted wide local engagement I am aware that I could advertise locally using event listing websites and publications. These would be: 

• The local facebook ‘who what where when’
• The well-used village telegraph pole
• I could also contact the editors of my local newspapers like the Western Telegraph

None of these are appropriate for my project/book which is sensitive locally. However in a press release I would address:

I wrote a theoretical press release for my book and a press release for my artist talks, These have helped me to focus on the important points that I need people to know. I revised these extensively and they can be seen here: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/a4-syp/a4-syp-press-releases/

5. Publicity PDF which I revised after assignment 1 reviews

6. I have prepared publicity postcards as both invites to my artist talks and for participants to write their feedback on, as well as having a takeaway image from the talks. See post: https://nkssite6.photo.blog/category/sustaining-your-practice/assignments/a4-syp/a4-syp-publicity-material/

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Gathering feedback for my publication after it is ‘released’ is part of this process and will help me assess the success of my publication – how much my work has managed to communicate the ideas or explore the themes that you set out to. I think this, rather than the numbers of visitors will be more appropriate for my work. I will use this feedback to help reflect upon how to develop the work further, or where or how I might exhibit it in the future.